课程专家    Instructor

Educational Background 教育背景

University of West Florida, BA. Major: Communications Minor: Marketing & Public Relations

Working Experience  工作经历

Bestselling Author, Freelance Copywriter & Editor

2002- Present

Experienced writer, content marketing expert, editor, and storyteller in a wide variety of formats.

I'm the best-selling author of 7 books, a frequent media guest, award-winning copywriter, killer book publicist, ghostwriter and publishing consultant, and corporate storyteller who's worked with clients

ranging from Sony, Lavalife, and Cupid.com to Oceanview Publishing, Virginia Tourism, the Titanic (yes, that Titanic) and Callaway Golf. Detail- oriented, very familiar with Wordpress and other blogging platforms, SEO-friendly, strong project manager and creative talent supervisor.

I write about dating and relationships -- a lot. But I write about lots of other stuff too. Including real estate, education, health care, women's rights, social justice, buying guides, and publishing.

Director of Publicity & Marketing, Oceanview Publishing

2015 - 2017, Ongoing Consulting

Develop PR and marketing campaigns for new mysteries, thrillers & suspense fiction. Publishing industry consulting, and present new titles to media & Ingram Sales division. Author liaison and cheerleader-in-chief. Write marketing copy, back cover blurbs & bios. Edit teammates’ work. Work with trade & consumer publications, editors, producers, and editorial calendars. Managed and curated Social Media, supervised SEO efforts. Landed more than one author on the USA Today bestseller list (Method 15/33 Shannon Kirk, Passenger 19 Ward Larsen, Black Stiletto Saga Raymond Benson, Stuff Series Collection Don Bruns, Comfort of Black Carter Wilson, The Lost Concerto Helaine Mario)

Freelance Writing, Publicity, Marketing & Media Consulting for Authors & Thought Leaders

2003 - Present

I develop PR and marketing campaigns for amazing publishing clients and people who are trying to change the world . I write sticky, un-ignorable pitches that get authors (even novelists!) booked. Use social media & traditional media to create major buzz. Conduct media training, video concepting, and production. Find creative ways to get my authors big attention on unexpected media. Create killer author events that readers actually want to attend.

Have my cell-phone turned on 24-7 in case a reporter needs a source. (Or just wants to talk about her love life.) Have landed more than one self- published author a major book deal. My authors and clients have appeared everywhere from Good Morning America, E!, and Howard Stern to Forbes, the Atlanta Journal Constitution, and Men’s Health.

On-Air Correspondent on DAYTIME, nationally-syndicated morning TV show

Feb 2006 - Present

On-air weekly contributor for national TV show airing in more than 120 markets, engaging viewers, covering books and trends on dating, sex, and relationships. Should you Lo-Jack your spouse? Is the color of your shirt driving women away? You heard it here first. I know what it takes to get journalists to cover a book or a client. Because I’m one of them.

Senior Copywriter & Copywriter, various top advertising agencies

1994-2001

Loved 8 years as an award-winning advertising creative & creative team leader, managing/mentoring/nurturing copywriters, overseeing creative team production schedules, directing creative work, positioning clients in the marketplace, spotting market trends & untapped customers, copywriting for various media, writing/supervising broadcast shoots on everything from Sony films to golf spikes. Siddall (Richmond, VA), Barker Campbell (Va Beach, VA), Matthews Mark (San Diego) One Show /Addy/ Effie Award Winner. (Among others)